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Although people of color make up about one third of the population, they make up 46.1 percent of pedestrian deaths.

West Town and Lakeview launch Bike-Friendly Business Districts

By Marianna Foral, Active Trans Campaign Intern

This week, Active Trans is partnering with the West Town and Lakeview Chambers of Commerce to launch Bike-Friendly Business Districts in their communities. The districts are the first of their kind in Chicago and intend to encourage cycling as part of their neighborhood identities through new discount programs for customers who arrive by bike and a number of bike-focused events.

Bike Friendly Business Districts are commercial zones where local business owners, community groups and residents actively promote biking in their neighborhood through special promotions, public events, and improving conditions for cycling. The Bike Friendly Business District model has flourished in cities like Long Beach, CA and New York, and it makes sense.

“Slower speeds increase the visibility of storefronts, helping to convert passers-by into loyal customers,” notes Kace Wakem, program manager at the West Town Chamber of Commerce. Studies also show that although customers who arrive by bike spend less per trip, they will visit more frequently and spend more per month than customers in cars.

West Town and Lakeview already have a thriving bicycle culture. The Milwaukee Avenue protected “Spoke Route” through West Town and the Lakefront Trail through Lakeview are two of the heaviest bike-trafficked roads of their kind in the country. With the city investing in safer bikeways and the Divvy bikeshare initiative, more and more people are using bicycles in their daily lives and local businesses recognize an opportunity to benefit.

Fittingly, West Town and Lakeview Bike Friendly Business Districts are kicking off during Chicago’s Bike Week, which starts June 13 and runs through June 20. In addition to the commitment of over 60 businesses participating in the neighborhood discount program, there will also be a number of events s in each neighborhood.

Saturday June 14
Lakeview: Schubas Bike Bash, at 3159 N Southport, 12-4PM: Kick off Bike Week with bike tune-ups, demos, raffle prizes and workshops, as well as BBQ and music. https://www.facebook.com/events/766557963388350/

Monday, June 16
Lakeview: On the Route Bicycles Commuter Pit Stop, at Lincoln and Barry, 6:30-9AM, with support from Whole Foods: Stop for free coffee, giveaways and bike mechanic. www.bikefriendlylakeview.com

Tuesday, June 17
Lakeview: Heritage Bicycles Commuter Pit Stop at Lincoln and Wellington, 6:30-9AM, with support from Whole Foods: Stop for free coffee, giveaways and bike mechanic. www.bikefriendlylakeview.com

West Town: Paramount Room, After Work Happy Hour and Pit Stop at 415 N. Milwaukee, 4-8PM, featuring: 20% Off Food and a $4 Craft Beer Pints all night, cyclist networking, presentations from a bike advocacy group, bike maintenance demos, and complimentary passed hors d'ouevres

Wednesday, June 18
West Town: Frontier, “Bikes Stunts and Oysters” at 1072 N. Milwaukee 4-9PM, Patio Happy Hour Oyster Boil featuring: $12 Boiled Dozens and $1 Raw Oysters, $5 Half Acre Family Tall Boys, and BMX Demos from Let's Roast Bike Shop starting at 6pm

Thursday, June 19
West Town: Duran European Sandwiches, “Brake for Breakfast” at 516 N. Milwaukee, 7-10AM, $3 for choice of bagel and smear and La Colombe coffee, or a made-to-order bagel sandwich with coffee for $5

Friday, June 20
West Town: Ancien Cycles, 6-9PM Live Music, Beer, Free Burgers & Pho-Style Soup

Find participating businesses in both neighborhoods and links to each community's webpage at our Bike Friendly Business District homepage.