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Although people of color make up about one third of the population, they make up 46.1 percent of pedestrian deaths.

Roll the Cold Bike Challenge registration is now open!

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Join both newbies and seasoned winter riders across Chicagoland for the Roll the Cold Bike Challenge, January 17-23, 2015. Simply sign up and set up your page to start tracking your trips. The person who rides (and logs) the most miles during the Challenge gets the honor of being named the King/Queen of the 2015 Roll the Cold Bike Challenge. In addition to some serious bragging rights, this person will be featured on our social media and highlighted in communications when we launch our 2016 (Summer) Bike Commuter Challenge.

Got a short commute? You can still win prizes for raising money. Check it out:

  • $25 gets you…Icebreaker GT® Merino Wool Socks
  • $50 gets you…Portland Design Works Bird Cage Water Bottle Holder
  • $100 gets you…Blackburn Central Combo Bike Light Set
  • $250 gets you… Icebreaker GT® Merino Wool Socks + Pearl Izumi Windproof Biking Gloves
  • $500 gets you… Icebreaker GT® Merino Wool Socks + Portland Design Works Bird Cage Water Bottle Holder + Peal Izumi Windproof Biking Gloves

The participant that raises the most money will be awarded the Grand Prize – a SE [email protected] Fat Tire Bike (Retail $899) Please view all challenge rules here.

 

You don't have to bike all the way to your destination every day — even biking to your local bus or train stop counts. We'll give you all the tips you need to get going on two wheels, winter style! What are you waiting for? Join the challenge and prove that a little cold won’t slow your roll. Rosy cheeks look great on everyone!

Chicago’s winter too cold for you? You can still participate by donating to Active Trans. All proceeds will help the Active Transportation Alliance’s efforts in making biking in Chicagoland safer and easier.

SAVE THE DATE! Winter Bike to Work Day is Friday, January 23, 2015. Stop by our event downtown for free coffee, Eli’s cheesecake and to mingle with other winter bikers.

Stay tuned for upcoming announcements here, at www.activetrans.org/rollthecold as well as our Twitter and Facebook feeds.