Did You Know?
Did you get the message?
Distracted driving is a serious problem in the United States. When drivers take their attention away from the road, it puts everyone at risk: themselves, other drivers and the most vulnerable people on the road — people walking and people on bikes.
According to the U.S. Department of Transportation, 3,331 people were killed and an estimated 387,000 people were injured in crashes involving a distracted driver in 2011 alone.
Texting while driving makes the risk of a crash 23 times more likely than driving while not distracted.
Active Trans member and supporter, Nathan Monteith, hopes to raise awareness about the risks associated with distracted driving. To remind people about the risks specifically to cyclists, he came up with this idea for a distracted driving awareness campaign for Active Trans.
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This visual campaign illustrates these dangers in a format all too familiar to distracted drivers.
For more information on distracted driving statistics, legislation and more, visit distraction.gov.
What do you think? Did you get the message?
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