Cyclists and motorists: Let's roll together, with a wave

If motorists and bicyclists are going to be safe on the roads they need to share space instead of fighting for it. 

This summer, the Active Transportation Alliance teamed up with national bike advocacy group PeopleforBikes and AAA, the nation’s largest motor organization, on a campaign to encourage bicyclists and motorists to respectfully share the road.

Now an Austin, Texas-based campaign is advocating for that same camaraderie by asking motorists and bicyclists to roll nice and share a wave. 

The idea was born on a daily bike commute to the Austin-based branding firm The Butler Bros, which created the project. 

“If WAVE sounds overly simple, that’s the point,” project co-creator Adam Butler said in a news release. “Ninety percent of cyclists are also motorists. We’re all people trying to get somewhere. The infrastructure improvements needed to ease tension between cars and bikes can’t happen overnight, but you can wave at someone today.”

Watch the WAVE introductory video here: 

It's a simple but effective reminder that we all share the road and that we're all just people, not bikes or cars. Acknowledging each other's presence shows we respect one another, and aren't simply jockeying for position. Learn more about the WAVE project.