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While the Chicago region’s population grew by 18 percent since 1980, the traffic increased by 66 percent in the same period.

Giveaways and free bike tuning from Levi's

Aug 23, 2011 | by Active Trans

Does it say something important about cycling when one of the biggest names in clothing manufacturing decides to launch cycling-specific trousers?

src=http://www.activetrans.org/sites/default/files/levis.jpgThen the company tours the country offering free bike tuning, bike-y giveaways, customized tailoring, a bicycle photo booth and a “DIY bike bag workshop.”

I’d say so.

This Thursday, Aug. 25, Levi’s will set up a trailer in Chicago at Big Star Taco (1531 N. Damen Ave.), 4-8 p.m., and Friday they will be at the gathering point for the Critical Mass ride at Dearborn and Washington Streets at 5:30.

By the way, Levi's new 511 Commuter jean sounds neato: Reflective elements, a reinforced crotch, U-lock loop, and stretchy fabric.

For now, however, the jeans only come in the “skinny” style; let’s hope they see the wisdom in offering these bike-friendly features in a range of styles.