How to get more cyclists on the road? Find out what women want.

An interesting article in the October Scientific American argues to boost urban bicycling, figure out what women want.

…Studies across disciplines as disparate as criminology and child ­rearing have shown that women are more averse to risk than men. In the cycling arena, that risk aversion translates into increased demand for safe bike infrastructure as a prerequisite for riding. Women also do most of the child care and household shopping, which means these bike routes need to be organized around practical urban destinations to make a difference.