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People walking are five times as likely to be killed by a driver traveling 30 mph as one going 20 mph.

Canadian city tries a startling new approach to slow down drivers

Innovative tactics are always required to break through to your audience, but the latest traffic-calming device to be implemented in West Vancouver, BC is garnering all kinds of attention; and not the least from the drivers at which it is aimed:

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For insight about the creation of the optical-illusion speed-bump, read the interview transcript at PRI's The World between host Marco Werman and David Dunne, the Director of Traffic Safety for the British Columbia Automobile Association Traffic Safety Foundation.

The tactic is not without controversy however.  Commentators and bloggers have called the image of the girl creepy and scary, according to ABC News, and one traffic safety authority has even deemed it dangerous and implied it could contribute to distracted driving.

What are your thoughts?